Our Story

About Sage & Serum

Sage & Serum was inspired by the belief that skin health and wellness should be accessible to everybody. Rooted in clean, sustainable, results oriented, certified skincare and tailored to each individual, Sage & Serum is an inclusive skin care studio curated to genuinely care for you.

Dawn Kratofil
Dawn and Mike

Born and raised in Southern California, I grew up in a small surf community within the Ventura County Line that nestles against the base of the Santa Monica mountains. I often reflect on growing up in this very special community with great appreciation and awe.

After 25 years of living in the hills of my beloved Northeast Los Angeles (NELA), and working one on one coaching clients to make therapeutic lifestyle change, I felt the California coast I love so much call me back. In 2022, I decided to take my years of professional experience and blend it with my lifelong interest in skin care, and became a licensed esthetician. 2024 brought me to South Orange County and back to the coastal influence and surf community I had been longing to reconnect with.

I have always felt very passionate about making a positive difference in the lives of others and am pleased my skin care practice allows me to carry this deeply held intention forward.

Outside of work, my husband and I enjoy spending time with our two kitties, traveling the world, cooking healthy meals, snow skiing, hiking and paddle boarding. For me, connecting to nature brings a great sense of peace, so I strive to spend time outdoors everyday. On weekends, you will often find me dancing barefoot around the house listening to my vinyl record collection.

Licensed Esthetician EcoCert Trained Functional Medicine Health Coach Spray Tan Artist LED Light Therapy Certified

Dawn Kratofil

Founder & Licensed Esthetician

dawn@sageandserumskin.com